Hi, I’m Rishabh. Before starting Booked Beyond, I was an in-house marketer at Singapore’s largest wellness conglomerate, often managing agencies that looked good on paper but failed to deliver where it mattered: business outcomes. The obsession with vanity metrics like clicks, impressions, and cost per lead never translated into real appointments. That’s when I knew the system was broken. Earlier in my career, I also worked as an Account Manager at Meta, where I got a front-row seat to the challenges business owners face: poor audience segmentation, mismatched offers, and positioning that simply didn’t speak to the people they were trying to reach. Booked Beyond is my answer to all of that. An agency that bridges strategy and execution. That maps real offers to the right audiences. And that measures success the way it should be measured by show-ups, not just leads.