Case Studies In Performance Marketing for clinics & Wellness Brands
Plastic Surgery Practice in Orchard Rd
2X Consult Bookings in 45 Days
We stopped targeting high-traffic research keywords and shifted to queries used by people further down the decision journey. Those ready to consult. This shift in Google Ads strategy, along with a refined landing page, doubled consultation bookings within a month and a half.
Aesthetic Clinic in Tanjong Pagar
5X Trial-to-Treatment Conversions & 8X ROAS Across Two Quarters
We crafted PHMC-compliant ad creatives that spoke directly to segmented audiences by targeting acne, saggy skin, and dryness.
By aligning each visual and message with specific skin concerns, and pairing them with the right offer and funnel, we drove a 5X increase in trial-to-treatment conversions while maintaining an 8X ROAS for two straight quarters.
Facial Spa in Tiong Bahru
4X Return Visits After Trial
We moved away from broad, deal-based messaging and instead mapped each ad creative to a specific skin concern like acne, sagging, or dryness. This allowed us to speak directly to clients who were actively looking for solutions, not just promos. By aligning audience segments with targeted facials and pairing them with calming, trust-building creatives, the clinic saw a 4X increase in return visits and a strong uplift in package sign-ups.
Hair Growth Centre in Raffles Place
200% Increase in Bookings from the Right Audience
Instead of generic “hair loss” campaigns that brought in price-sensitive traffic, we reframed the message around “hair thinning” for women. The result: 70% of new bookings were from a higher-value demographic, with improved ROAS.
Chiropractic Clinic Chain
400% Boost in Bookings for Underperforming Outlets
We created a unified campaign where location names were dynamically inserted in ad headlines, allowing Google's algorithm to balance demand across outlets. The outlet with the lowest traffic saw a 400% increase in show-ups.
TCM Clinic in Orchard Rd
We repositioned a niche Traditional Chinese Medicine offering as a wellness-driven detox experience and targeted search terms like “natural fatigue relief” and “TCM for high blood pressure.” The result? A consistent stream of leads and a 200% revenue increase.
If They Don’t Show Up, They Don’t Count. Let’s Fix That.
This strategy call is for clinic owners, practice managers, and wellness brands who are ready to scale and want more than just low-quality leads.
